The Missing Middle of Sales Management

Sales leaders are great at measuring activity (calls, emails, meetings) and outcomes (wins, losses, revenue). What they consistently miss is everything in between: how well their reps actually sell. Adam Rubenstein, CEO of TRAQ, calls this "the missing middle." Two...

Conversation Intelligence vs Call Recording:
What Actually Moves Revenue

Call recording creates archives. Conversation intelligence creates action. If your team is generating thousands of calls a month and nobody is listening to them, you're not missing a tool. You're missing visibility. Conversation intelligence automatically scores...

Some of Your Most Important Sales Conversations Never Make It Into Your Tech Stack

Sales does not happen in one place. Your sales intelligence should not either. TRAQ’s Desktop Recorder and Mobile App capture conversations no matter how or where they occur. Salespeople do not sell in one place. They meet with buyers on Teams, Zoom, and Google Meet....

Your Conversations Shouldn’t Live in an Application

Adam Rubenstein, CEO of TRAQ, makes one central argument: your sales conversation data is valuable, but it's trapped inside an application most of your company never opens. Here's the core problem he's solving: TRAQ already analyzes sales calls well. But the insights...

How Conversation Intelligence Improves Sales Pipeline Visibility

Your CRM shows you the deal. Your conversations tell you the truth. TRAQ analyzes what buyers actually say so sales leaders can see which deals are moving, which are stalled, and why, without adding more fields or relying on memory.There's something slightly strange...
Freeing Up Your Sales Team for Selling

Freeing Up Your Sales Team for Selling

Do your sales reps try to manage the details of sales conversations in their heads? If so, they're handling sales the hard way, given that people remember only 10% of what they hear. It's time to make sales the smart way. Here's how.
7 Steps to a More Productive Day

7 Steps to a More Productive Day

Follow these 7 steps and optimize your sales time management to reach record-breaking quarters instead of facing a prolonged, painful slump.
Overcome Cold Calling Reluctance

Overcome Cold Calling Reluctance

Cold calling isn’t dead, it’s just really painful. With this simple approach, you can help your sales team turn their reluctance into enthusiasm.
The Beating Heart of Every Sale

The Beating Heart of Every Sale

The beating heart of every sale is the communication between buyer and seller; every salesperson should be making a special effort to capture and document this communication thoughtfully, carefully and completely.
Sales as a Science

Sales as a Science

Great salespeople look for external advantages. Always on the prowl for any new technology that will give them an advantage to improved sales performance.
Converting Words into Data

Converting Words into Data

While organizations are spending ample resources on tying the abundance of digital data to marketing efforts and media strategies, they’re not applying the same resources toward leveraging that data in their sales organization.
How Moneyball Can Revolutionize the Future of Sales

How Moneyball Can Revolutionize the Future of Sales

Saddled with big expectations for his team but a limited (some said laughable) budget, he needed to identify lower-salaried players who could get on base with equal or greater frequency than the expensive players that he could not afford.
Building a Better Sales Productivity Platform: Traq

Building a Better Sales Productivity Platform: Traq

Deals are driven by details. The conversation you had with a prospect about their shifting business challenges, or the customer service issue that surfaced in your last meeting that’s putting revenue at risk.
Join the AI sales revolution

Join the AI sales revolution

imagine using AI to analyze the mountains of sales documents you have and summarize them, helping you more easily find what you’re looking for later – especially when your boss asks about notes from a meeting several months ago, or a ...
Feed the Beast

Feed the Beast

Machines learn because humans teach them, and artificial intelligence is no different. For any AI to really excel, it needs users at the helm to help “teach” it, and some need initial data sets from human teams to help train the ...
TRAQ is Built for Salespeople

TRAQ is Built for Salespeople

It’s a solution designed to make salespeople's lives more effective, more productive, more efficient ... and ultimately more successful.  Of course, success is defined as more deals won.
Sales is a Science: The Tools should be up to the Task

Sales is a Science: The Tools should be up to the Task

Deals are rarely won or lost based on spreadsheets or process details. The success of sales professionals is ​captured through what we call the sales narrative. It’s the valuable, intelligence-packed storyline that underpins every ...
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