Full Platform Overview
Everything your sales team needs towin more deals.
TRAQ packs a complete arsenal of AI-powered capabilities into one platform, organized around what matters most to your team.
5–7 hrs
Saved per rep per week
22–28%
Improvement in close rates
38+
AI-powered features
$40/mo
Starting price per user
Coaching & Development
Help Your Team Close More Deals
The best sales managers coach from evidence, not impressions. TRAQ gives every manager and rep an objective, always-on coaching partner by identifying what’s working, what needs to improve, and providing the tools to get there faster. From self-review to structured team coaching, TRAQ makes development scalable and consistent.
Customizable Coaching Library
Build and maintain a library of best practice examples, successful call snippets, objection handling techniques, and training resources customized to your methodology and industry within TRAQ.
Why it matters
Enables scalable, consistent coaching based on real examples from your own team. New reps can learn from top performers, and managers can create a repeatable framework for developing winning behaviors, reducing ramp time for new hires.
Self-Guided Coaching
TRAQ gives reps the ability to review their own calls, scores, summaries, and AI feedback so they can identify strengths, spot mistakes, and improve performance between manager-led coaching sessions.
Why it matters
Creates a culture of continuous improvement without making managers the bottleneck. Reps can learn faster, become more accountable for their development, and improve call quality through immediate self-review.
Role Play
TRAQ’s AI-powered role-playing scenarios let reps practice sales conversations, receive real-time feedback, and improve their skills in a safe, low-stakes environment before talking to real prospects.
Why it matters
Transforms training from theoretical to practical. Reps can rehearse difficult conversations, test new approaches, and build confidence — dramatically accelerating skill development and reducing costly mistakes.
Script Compliance
TRAQ evaluates every conversation against your approved sales scripts, compliance language, and call flow requirements — identifying where reps followed the playbook, where they deviated, and what was missed.
Why it matters
Ensures consistency and reduces risk across the entire team. Managers can coach to specific misses instead of listening to full calls, while compliance leaders gain confidence that required messaging is delivered.
Conversational Intelligence
Understand How Your Sales Calls Perform
TRAQ does much more than record calls; it reads them. Every conversation is analyzed for buyer signals, sentiment, risk patterns, and relationship health. What your reps experience as a conversation, TRAQ experiences as a data source — surfacing insights that would otherwise stay buried in recordings no one has time to review.
Unlimited 'Ask Ava' (AI) Queries
Ava is TRAQ’s AI assistant that lets you ask questions about any conversation or across your entire call library — finding topics, comparing objection handling, surfacing at-risk deals, or pulling insights from hundreds of calls instantly.
Why it matters
Instead of manually searching recordings, your team simply asks Ava. Reps prep for follow-ups quickly, managers spot coaching opportunities, and leadership gets answers about market trends in seconds.
Conversation Analytics & Listening Intelligence
TRAQ measures how conversations are actually conducted — talk-to-listen ratios, question patterns, objection handling, competitive mentions, interruptions, acknowledgment, and whether the rep truly engaged with what the buyer said rather than just waiting for their turn to speak.
Why it matters
Turns the quality of a sales conversation into objective, coachable data. Managers can pinpoint exactly what separates top performers from the rest — and build those behaviors across the whole team systematically.
Identify Buyer Insights
TRAQ’s AI detects and surfaces critical buyer signals including pain points, budget discussions, decision-making criteria, competitive considerations, timeline indicators, and stakeholder dynamics.
Why it matters
Sales teams gain deep visibility into what truly matters to each buyer, enabling them to tailor their approach, anticipate objections, and focus on the factors that actually drive purchase decisions.
Deal Health & Forecasting Signals
TRAQ tracks the emotional tone of every conversation alongside deal blockers, objections, competitive threats, and pricing pushback — combining buyer sentiment with risk signals to give teams a real-time read on where each opportunity is actually headed.
Why it matters
Forecasting improves when it’s based on what buyers are actually saying and feeling, not just what’s been logged in the CRM. Teams can spot at-risk deals earlier, prepare stronger responses to objections, and make more confident go/no-go calls.
Client & Relationship Intelligence
TRAQ continuously reads the health of every client and prospect relationship by combining signals across tone, sentiment, engagement, urgency, qualification indicators, and service interactions — giving teams a clear, evidence-based view of where each relationship stands.
Why it matters
Teams can act on what’s actually happening in conversations rather than gut feel. Whether it’s spotting a churn risk before it’s too late, identifying a poorly qualified deal, or coaching a service rep on empathy — TRAQ surfaces the signal so the right person can take the right action.
Key Items & Quick Wins
TRAQ extracts the most important items from every conversation — keywords, needs, requested documents, decision criteria, and other signals that matter to your workflow — while also flagging standout customer statements that reflect exceptional outcomes, strong praise, or memorable success stories.
Why it matters
Your team surfaces exactly what they need without rereading transcripts — improving follow-up accuracy, compliance, and QA. At the same time, your call library becomes a living source of testimonials, proof points, and voice-of-customer language ready for sales and marketing.
Tailored Insights
Understand Your Prospects to Win More Deals
Revenue leaders can’t manage what they can’t measure. TRAQ gives sales leadership a clear, data-rich window into what’s actually happening across every conversation and not just what was logged in the CRM. These tools turn your call data into pipeline intelligence, risk signals, and actionable coaching priorities.
Tailored to How You Sell
No two sales organizations are alike, and TRAQ is built to reflect that. From adapting to established methodologies — whether BANT, SPIN, MEDDPICC, or Challenger — to building fully custom AI analyses around your own industry, workflow, and business questions, TRAQ molds itself to how your team actually sells, not the other way around.
Why it matters
Every company has its own definition of a great sales conversation. TRAQ lets you choose from proven frameworks or build your own, so the platform measures exactly what matters to your business, not generic out-of-the-box metrics. The result is an AI that speaks your language, reflects your process, and gets more valuable as your playbook evolves.
Call Score
TRAQ assigns an overall score to each conversation based on the quality of execution against your chosen methodology, behaviors, and performance criteria.
Why it matters
Turns call quality into an objective metric instead of a subjective opinion. Managers can benchmark performance, identify coaching priorities faster, and track improvement over time across the whole team.
Customizable Business Intelligence
TRAQ lets you create custom dashboards, reports, and analytics views tailored to your specific KPIs, sales processes, and business objectives with flexible filtering and visualization.
Why it matters
Every organization measures success differently. TRAQ’s custom Business Intelligence ensures you’re tracking what actually matters to your business rather than being constrained by generic, out-of-the-box metrics.
Custom Analysis
TRAQ allows you to build custom AI analyses tailored to your methodology, industry, workflow, and business questions — whether that’s MEDDPICC, service quality, client health, due diligence, or any structured framework.
Why it matters
Ensures TRAQ measures what actually matters to your organization instead of forcing you into generic reports. This flexibility makes the platform more strategic, relevant, and valuable as your business evolves.
Time Saving
Give Your Team More Time to Sell
TRAQ quietly handles the administrative burden so your reps can focus on what they were hired to do: sell. The moment a call ends, TRAQ gets to work, capturing notes, drafting follow-ups, surfacing the insights that matter, and then connecting to your CRM so nothing gets lost. Most TRAQ customers save 5 to 7 hours per rep per week from day one.
Call Recording & Transcription
TRAQ automatically records and transcribes every customer call, converting spoken conversations into searchable, structured text that captures every detail — with setup in minutes using your existing tools.
Why it matters
Sales teams focus entirely on the conversation instead of taking notes, while managers gain complete visibility for coaching, compliance, and quality assurance. This is where the 5–7 hours of weekly time savings per rep begins.
Call Summaries & Notes
The moment a call ends, TRAQ delivers a structured summary of every conversation: key discussion points, decisions made, concerns raised, commitments, and next steps, along with organized call notes ready to share or sync into your CRM. No manual write-up required.
Why it matters
Every call becomes immediately useful to the whole team. Reps skip the post-call admin, stakeholders who weren’t on the call get up to speed in minutes, and the organization builds a complete, consistent record of every customer interaction — automatically.
Action Items & Follow-up Communication
TRAQ automatically identifies every commitment, next step, and action item from the conversation — then drafts personalized follow-up emails ready to send, all before the rep has closed their laptop.
Why it matters
Nothing falls through the cracks and no time is wasted on post-call admin. Reps know exactly what they promised, buyers receive timely and relevant follow-ups, and managers can track execution across the entire team.
Always Accessible
Let Your Team Work the Way They Want
Great sales conversations don’t only happen on scheduled video calls. TRAQ goes wherever your reps go: face-to-face meetings, trade shows, client sites, and calls made on the road, so every interaction gets the same intelligence and documentation regardless of where or how it happens.
Mobile App for In-Person Meetings
TRAQ’s native iOS and Android app records and transcribes face-to-face meetings, trade show conversations, and field sales interactions with the same intelligence as virtual calls.
Why it matters
Field sales teams conducting in-person meetings deserve the same conversation intelligence as inside sales. Critical insights from onsite visits are no longer lost to poor memory or incomplete notes.
Mobile for Cell Call Recording
TRAQ records and transcribes calls made directly from mobile phones, capturing sales conversations that happen on personal devices or while traveling.
Why it matters
Sales doesn’t only happen at a desk. TRAQ’s mobile call recording ensures every customer conversation is captured and analyzed, regardless of where the rep is located or what device they’re using.
Mobile App for Field Service Teams
The TRAQ Mobile App makes it easy for field service personnel to capture and access customer conversations from anywhere. Whether they are at a job site, in transit, or between appointments, team members can record, upload, and review conversations directly from their phone. It gives field teams a practical way to document what happened in the moment without needing to return to the office or rely on memory later.
Why it matters
Field service happens in real time, and important information is often shared when no laptop or desk is nearby. The TRAQ Mobile App helps teams capture those conversations as they happen, so critical details are not lost. That means better documentation, stronger follow-up, more visibility for managers, and a clearer record of the customer experience. It is a simple but powerful way to help field teams stay organized, responsive, and aligned.
Integrations
Connect to All of Your Tools
TRAQ fits into your existing stack without friction. Whether your team uses HubSpot, Salesforce, Zoom, Teams, Google Meet, or a business phone system (and many others not mentioned), TRAQ connects automatically — so call intelligence flows where it’s needed without manual logging or data entry.
Calendar Integrations
TRAQ seamlessly connects with Google Calendar and Microsoft Calendars, to automatically capture meeting details, participants, and context for every recorded conversation.
Why it matters
Eliminates manual data entry and ensures every conversation is properly attributed and organized. Sales teams maintain complete context across all customer touchpoints without additional administrative work.
CRM & Conferencing Integrations
TRAQ provides bi-directional integration with major CRM platforms (Salesforce, HubSpot) and video conferencing tools (Zoom, Teams, Google Meet) that automatically syncs call data, notes, and activities.
Why it matters
Creates a single source of truth for all customer interactions. Call intelligence flows directly into CRM records without manual logging, improving data quality and giving everyone visibility into customer conversations.
Phone Integrations
TRAQ integrates directly with business phone systems and VoIP platforms to automatically capture and analyze phone conversations alongside video calls.
Why it matters
Ensures complete conversation coverage regardless of communication channel. Phone calls represent a massive portion of sales activity — capturing this data prevents blind spots in coaching and forecasting.
Call Center Integrations
TRAQ offers enterprise-grade integration with call center platforms enabling automated recording, transcription, and analysis at scale across large, distributed teams.
Why it matters
Brings conversation intelligence to high-volume sales and support environments. Quality assurance teams can monitor compliance, identify training opportunities, and improve customer experience across thousands of interactions.
TRAQ Chrome Plug-in
The TRAQ Chrome Plug-in gives your team instant access to conversation intelligence inside HubSpot, Salesforce, and Zoho. As you work through your CRM, the plug-in automatically connects to TRAQ and surfaces conversations associated with the contact or record you are viewing. That means you can review calls, insights, and conversation details without leaving your CRM.
Why it matters
The plug-in saves time, removes friction, and keeps your team in their normal workflow. Reps can quickly refresh themselves before a follow-up, managers can review conversation context faster, and teams can access the full story behind a customer relationship without bouncing between systems. It is a simple tool that adds major convenience, improves efficiency, and helps your team act with better context.
With all these features and its flexibility, TRAQ is more than another sales tool.
It becomes the intelligence layer your entire revenue organization runs on — listening to every conversation, surfacing what matters, coaching your team, and getting smarter about your business every single day.
Ready to see TRAQ in action?
Start a free 14-day trial — no contracts, no platform fees, no credit card required.