The TRAQ Platform
One platform. Every conversation.
A complete playbook for revenue teams.
TRAQ captures every sales and customer success call, uncovers what’s really driving (or blocking) revenue, and turns it into coaching and action, automatically.
28%
Increase in win rate
350+
5–7 hrs
Every conversation, captured,
understood, and turned into action
TRAQ is the AI-powered conversation intelligence platform built for sales and client success teams. It listens to every call and meeting, understands what happened, and hands your managers a ready-made playbook for coaching, forecasting, and closing more deals.
Capture
TRAQ automatically records and transcribes calls, video meetings, and emails across your entire team, no manual logging required.
Analyze
AI scores every conversation against your playbook, flags risk and buying signals, and surfaces the moments that made or broke the deal.
Coach & Act
Managers get targeted coaching moments and action items, reps get instant feedback, and every insight syncs straight to your CRM.
Explore The Platform
Built to cover the full conversation lifecycle
TRAQ brings together four connected capabilities so nothing falls through the cracks, from the first discovery call to renewal.
Conversation Intelligence
Automatic transcription, call scoring, keyword and competitor tracking, and sentiment analysis on every customer interaction.
Coaching & Training
Scorecards, guided playbooks, and structured coaching workflows that turn every call into a rep development opportunity.
Deal & Revenue Insights
Real-time deal risk signals, pipeline visibility, and forecasting insight built directly from what’s said on the call.
Integrations & Automation
Two-way CRM sync, dialer and calendar connections, and automated workflows that keep every system up to date.
Built For Your Team
Whichever seat you're in, TRAQ has your playbook
TRAQ is built for managers who need visibility across every conversation, and for the reps and CSMs who need real-time help closing the gap.
Sales Managers
Review every rep’s calls without sitting in on them. Spot coaching moments, track playbook adherence, and forecast with real conversation data.
Client Success Managers
Catch churn risk early, track sentiment across the customer lifecycle, and give CSMs the context they need to protect renewals.
Sales Reps
Get instant call feedback, clear talk tracks, and auto-logged action items so you can spend more time selling and less time on admin.
RevOps & Executives
See pipeline health and rep performance in one dashboard, backed by real conversation data instead of self-reported CRM fields.
Why Teams Choose TRAQ
A game changer for how managers coach and forecast
- AI-powered accuracy. TRAQ's models are trained specifically on sales and success conversations, not generic transcription.
- Streamlining, not more work. Notes, CRM updates, and action items get logged automatically, no double entry.
- A repeatable playbook. Turn your best reps' habits into a standard every rep can follow and be measured against.
- Insight leadership can trust. Forecasts and coaching decisions grounded in what actually happened on the call.
33% faster ramp
“We used to find out an account was unhappy at renewal. TRAQ catches it in the first tense conversation, months earlier. That head start is the difference between saving the account and writing up the loss.”
Works With Your Stack
Plays nicely with the tools your team already uses
TRAQ connects to your CRM, dialer, video conferencing, and calendar so insights flow both ways, automatically.
CRM
Web Conferencing
VoIP & Dialers
Calendar
Common Questions
What managers ask before rolling out TRAQ
What exactly does TRAQ do?
Is TRAQ only for sales teams?
How is TRAQ different from just recording calls?
Does TRAQ replace our CRM?
How long does it take to get set up?
See how TRAQ turns conversations into a playbook for success
Get a walkthrough tailored to your team, whether you’re managing reps, protecting renewals, or both.