AI Training & Conversation Intelligence for Call Centers
Stop guessing. Start winning. Turn every call into a coaching win.
Recording calls is table stakes. Everybody does that. TRAQ analyzes 100% of your call center’s conversations with AI to score script adherence, surface coaching moments, and turn insight into rep training at scale. Your floor stays compliant, ramps faster, and closes more deals. Period.
Thousands of calls analyzed daily. Every one scored. Every gap flagged. TRAQ shows you exactly where each rep needs work, then tracks their progress over time. Coaching stops being a guessing game and becomes a system. The result: a floor that gets measurably better every month.
The Challenge
Your floor makes thousands of calls a day. You're coaching almost none of them, and script compliance is anyone's guess.
Recording calls is easy. Recordings just pile up and gather dust. Coaching ends up based on a handful of spot-checked calls, reps drift off-script and nobody notices until the deal is lost, and managers burn hours on manual reviews instead of putting points on the board. That’s a problem. TRAQ fixes it.
Recordings aren't insight
Capturing 100% of calls is easy. Understanding what happened across all of them, at scale, is where every other tool quits.
Manual reviews never keep up
At call center volume, listening by hand means only a sliver ever gets reviewed. The rest of the signal, and the script drift, vanishes.
Inconsistent coaching kills results
Without objective scoring across every call, feedback swings manager to manager and script compliance slips through the cracks.
THE PLATFORM
Training and script compliance that does the heavy lifting, at full call center scale
Recording and transcription come standard. The real game changer is what TRAQ does next: it analyzes every conversation, checks it against your playbook, and turns it into coaching that wins.
AI Analysis Across Every Call
Automatically analyze 100% of conversations, not a sample, to surface objections, competitor mentions, sentiment, and buying signals at scale.
AI-Powered Coaching Scorecards & Script Adherence
Score every rep against your playbook automatically, including exact script and compliance language, so training is consistent, data-driven, and dead simple across the whole floor.
Ask Ava, Your AI Sales Assistant
Ask Ava to surface trends across thousands of calls, flag at-risk deals, and tell each rep exactly what action item to work on next. Insights like never before.
Rep Training & Trend Analytics
Spot exactly what your top performers do differently, build it into targeted training, and clone repeatable success, and script compliance, across every rep on the team.
TRAQ integrates with 3CX, Talkdesk, RingCentral, Dialpad and many more.
How It Works
From raw call volume to coaching moment in three bold steps
Capture
Every call is recorded and transcribed automatically and synced to your CRM. The baseline, handled for you.
Analyze
AI tears through 100% of those conversations, scoring script adherence, flagging objections, and surfacing the exact moments that move deals forward.
Train
Managers turn that analysis into targeted, data-backed coaching and action items that drive repeatable success across the entire team.
Results
A flat-out game changer for rep performance and compliance
32% faster ramp time for new reps
41% lift in script compliance scores
28% lift in close rate within 90 days
“Script compliance isn’t optional for us. Our clients demand it. But reviewing calls manually meant we were only catching 20% of them, and it was expensive. TRAQ changed that overnight. We now review every single call at 84% less cost. Our reps are performing better than ever, and our clients are happier because they can see we’re holding the standard on every call, not just some of them.”
Built For You
Built for the leader who owns revenue performance, coaching, and compliance across the floor
- See exactly how every rep performs against your playbook and script, across every single call
- Onboard and ramp new hires faster with real, analyzed call examples
- Surface objections and competitor mentions across your entire call volume
- Audit script and compliance adherence automatically instead of manual spot-checks
- Ditch gut-feel reviews for objective, repeatable scoring at scale
- Win back hours every week so you can coach, not listen
frequently Asked Questions
Questions Call Center Managers ask us
How is this different from a call recorder?
Recording and transcription are just the starting line. TRAQ analyzes 100% of your call volume against your playbook and turns it into coaching, script compliance scoring, and rep training. That’s where the wins come from.
Can TRAQ actually monitor script compliance, not just sentiment?
Yes. TRAQ’s AI-powered scorecards check every call against your defined playbook and required script language, so you get objective, consistent compliance data across the whole floor, not just a vibe check.
Does TRAQ work with my existing dialer and CRM?
Yes. TRAQ integrates with leading telephony, dialer, and CRM systems so call data flows automatically.
Can it handle high call volume?
Absolutely. TRAQ is built to analyze conversations at full call center scale, so no call, and no script deviation, goes unreviewed. Ever.
Is our call data secure?
TRAQ is built with enterprise-grade security and compliance to lock down your conversations.
How does TRAQ score calls, and can we customize it to our scripts?
TRAQ scores every call against your playbook, not a generic template. You define what matters: script adherence, compliance language, objection handling, closing behavior. Our AI evaluates 100% of conversations against those criteria and flags the moments worth coaching
My QA team only reviews 2% of calls today. What changes when we review 100%?
Everything. Random sampling misses most problems and most wins. With full coverage, you catch compliance risks before they become liabilities, spot struggling reps in days instead of weeks, and coach from real patterns instead of anecdotes. Your QA team stops hunting for problems and starts fixing them.
How long does it take to get up and running?
Faster than you’d think. Most call centers are live within days, not months. We work with you to load your scripts and scoring criteria, connect your call flow, and calibrate the AI against your standards. Your managers start seeing scored calls in the first week.
Let's Go
Ready to put points on the board?
See how TRAQ rips through your call volume, checks it against your playbook, and turns it into training that closes more deals.
Book a 20-minute demo and get a free AI script-compliance audit of your team’s 10 recent calls
