25 hours of conversation time transcribed and analyzed every month, covering sales calls, check-ins, and account reviews.

Every call is scored on sentiment, conversation quality, relationship risk, and coaching guidance, no re-listening required.

Meeting notes and key items push straight into your CRM, keeping records current without manual updates.

Every call becomes searchable text, so anyone can skim it or confirm exactly what was promised.

AI summarizes what happened, who said what, and what needs follow-up, saving hours of review time each week.

TRAQ drafts a personalized follow-up email after every call, ready for reps and account managers to send.

Field reps and account managers get the same transcription and analysis for in-person meetings as for calls.

Reps and account managers can review their own scores and feedback anytime, so improvement happens between coaching sessions too.

Connect your phone system, calendar, and CRM, and TRAQ starts capturing conversations within minutes.

Ava, TRAQ’s built-in AI assistant, answers questions about your calls, your data, and the platform, no help docs needed.

No usage caps. Every sales call and client conversation gets captured and analyzed, not just a sample.

Build a library of real team calls, like strong discovery and objection handling, so new hires ramp up faster.

TRAQ’s analysis engine is configured around your sales methodology and compliance needs, with its own framework for each team.

TRAQ tracks sentiment and engagement across every client interaction, so account managers spot a cooling relationship early.

Dashboards built around your KPIs, so sales and client success managers each see exactly what they need.

Every rep and account manager gets an ongoing scorecard from real conversations, so coaching needs show up early.

See how each team member stacks up against peers on the metrics that matter, with fair, volume-normalized comparisons.

Control who sees what: reps see their own calls, managers see their team, executives see the full picture.

Calls from your existing phone system are captured automatically, with no new tools or behavior change required.

If audio plays through your computer, TRAQ can record and analyze it, including video calls, dialers, and softphones.

Mobile recording makes sure conversations on cell phones and in face-to-face meetings get the same capture and analysis as calls made at a desk.