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TRAQ Product Features · Coaching & Training

Turn every call into a
coaching moment.

TRAQ captures your team’s real conversations and turns them into performance insights, structured coaching plans, a living coaching library, onboarding paths, and AI role-play, so managers coach with proof, not guesswork.
See Coaching in ActionExplore the Features

What happens when conversations become actionable

+28%

improvement in close rate after 90 days.

4x

more time spent coaching each month.

5–7 hrs

saved per rep each week.

78%

of CRM data captured automatically.

The Coaching Engine

A repeatable coaching playbook, built
from your team's real calls

TRAQ’s AI records, transcribes, and analyzes every conversation, then hands managers a structured toolkit for coaching, onboarding, and skill-building. Here’s how the coaching features fit together.

Build your own coaching library

Every call is automatically transcribed, and instantly searchable, so nothing gets lost. From there, you and your team choose what belongs in the library: save a whole call or clip the exact moment, and file it under the categories that matter to you, so the library reflects your coaching priorities, not a generic auto-sort.

 

  • Full, timestamped transcripts and AI summaries for every conversation
  • Search any call by keyword, topic, objection, competitor, or rep
  • You decide what gets saved and how it’s categorized, one shared library for the whole team

Clip the best moments & build theme-based sections

Capture the exact parts of a call that teach something, a flawless discovery question, a saved deal, a masterful objection handle, and group them into curated library sections tied to specific coaching themes or your specific product.

 

  • Snip highlight moments from any recording in seconds
  • Generate sections around themes like “Discovery,” “Pricing pushback,” or “Demo close”
  • Spotlight what “great” sounds like for your product and market

Know who to coach, what to coach, and whether it worked

Move beyond gut feel. TRAQ surfaces conversation intelligence across every rep and every call so managers can identify the behaviors that are helping or hurting performance, prioritize the right coaching opportunities, and measure whether those behaviors improve over time.

 

  • See individual and team performance trends by skill, behavior, topic, and score
  • Identify the most common coaching opportunities and strengths across the team
  • Coach with concrete, timestamped evidence from real conversations
  • Track coaching frequency, follow-up activity, and rep acknowledgment
  • Compare before-and-after performance to see whether coaching changed behavior

Turn insights into a coaching plan

Finding a coaching opportunity is only the beginning. TRAQ helps managers turn conversation insights into structured coaching sessions with clear behaviors to improve, strengths to reinforce, manager notes, follow-up actions, and measurable outcomes.

 

  • Identify the specific behavior or skill that needs improvement
  • Capture strengths and positive behaviors worth reinforcing
  • Add supervisor notes, action items, and a follow-up date

  • Track coaching completion and sales-rep acknowledgment

  • Measure improvement across subsequent calls and coaching sessions

Create onboarding that moves from learning to real performance

Build a repeatable Learn → Practice → Perform → Coach cycle from the conversations your team is already having. New hires learn from proven examples, rehearse the same situations with AI, take real calls, and receive coaching against the same standards they were trained on.

 

  • Learn from curated examples of what great sounds like
  • Practice key scenarios through AI role-play before going live
  • Evaluate real calls against the same messaging, process, and skills
  • Coach the exact behaviors where each new rep needs help

Create onboarding that moves from learning to real performance

Let your team rehearse tough conversations with TRAQ before those moments cost you a deal. Managers can use insights from real conversations to identify the exact skill a rep should practice, then reinforce that behavior through targeted AI role-play and instant feedback.

 

  • Realistic buyer scenarios tailored to your product, personas, and coaching priorities
  • Practice the same behaviors that were identified as gaps in live calls
  • Get instant, private feedback tied to the skills you’re coaching
  • Return to real calls and measure whether the behavior improved

Your Coaching Library

Organize the moments that matter into
themes your team can actually
learn from

Group your best clips into library sections built around specific coaching goals. Here are a few examples, then make them your own.

Theme section

Discovery mastery

Clips of reps asking the sharp, open questions that uncover pain and budget, so the whole team learns to run deeper discovery.
Theme section

Objection handling

Real saves on “too expensive,” “we already have a tool,” and “not the right time,” pulled from live calls that closed anyway.
Product-specific

Your product demo, done right

Highlight the demo moments that map features to value the way your best reps do, tailored to exactly what you sell.
Theme section

Closing & next steps

Examples of reps securing clear next steps and mutual action plans, so nothing slips through the cracks after the call.
Custom to your business

Methodology & Script Adherence

Build a library around the sales process, scripts, required questions, disclosures, or methodology your team is expected to follow. Give reps real examples of what great execution sounds like in actual conversations.
Onboarding

New-hire ramp path

A curated sequence of proven calls that walks every new rep through your full sales motion, from first touch to close.

Practice Makes Revenue

Role-play tough conversations with TRAQ, before they cost you a deal

Reading about objections isn’t the same as facing them. With AI role-play, your team rehearses real scenarios on demand, so the first time they deliver a talk track flawlessly isn’t on a live prospect. Better yet, TRAQ can connect practice to real performance: identify a gap in a live conversation, practice that exact skill, then measure whether the behavior improves on future calls.
Real call → performance gap → coaching → role-play → real call → measurable improvement.
Try AI role-play
Manager Story
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“Before TRAQ, coaching depended on which calls a manager happened to hear. Now we can see patterns across every conversation, identify exactly where each rep needs help, and coach from real examples instead of opinions.”

Michael C. — CRO

Questions from Managers

Coaching & training, answered

Does TRAQ build a coaching library automatically?
Not entirely, and that’s by design. Every call is automatically recorded, transcribed, and made fully searchable by keyword, topic, rep, or objection the moment it ends. But the library itself is curated by your team: you decide whether to save a whole call or clip a specific moment, and which categories or themes it belongs under. That human judgment is what keeps the library focused on the skills you actually want to coach, instead of a generic AI auto-sort.
Can I create library sections around specific coaching themes or my product?
Yes. Clip the exact parts of calls that teach a skill, then group them into curated sections tied to a theme, such as discovery, objection handling, or pricing, or to your specific product. It’s the fastest way to define what “great” sounds like for your team.
What insights do managers get to review team performance?
TRAQ surfaces individual and team trends across skills, behaviors, topics, scores, talk ratios, questions, sentiment, next steps, and more. Managers can see recurring coaching opportunities and strengths, coach from timestamped evidence, track follow-up and acknowledgment, and compare performance over time to determine whether coaching changed behavior.
How does TRAQ turn insights into a coaching plan?
Managers can move from identifying a performance gap to documenting a structured coaching session: the behavior to improve, strengths to reinforce, coaching notes, follow-up actions, target dates, and rep acknowledgment. Over time, TRAQ can compare subsequent calls to show whether the coached behavior is improving.
How does TRAQ help with onboarding new reps?
TRAQ creates a Learn → Practice → Perform → Coach cycle. New hires learn from curated examples, practice those situations through AI role-play, take real calls, and are evaluated and coached against the same standards they were trained on.
What is AI role-play and how do reps use it?
Reps rehearse real scenarios, discovery, objections, closing, and other priority skills against an AI buyer tailored to your product and personas. Managers can connect those scenarios to gaps found in live calls, giving reps a private place to practice the exact behaviors they need to improve before measuring the result in future conversations.
Where do these features fit alongside TRAQ's other capabilities?

Coaching and training sit right on top of TRAQ’s conversation intelligence and time-saving features. Explore how the platform captures and structures every conversation on our Conversation Intelligence & Time-Saving Features page.

Your Playbook for Success

Coach your whole team
like your best rep

Turn real conversations into measurable improvement. TRAQ identifies coaching opportunities, captures examples of what great looks like, helps managers coach the right behaviors, gives reps a place to practice, and shows whether performance improves.

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