About Us

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Sales leaders all share one goal in common – to coach their team to superhuman achievements.

You want your team to pop the champagne, celebrate crushing a goal, and know they’ve made a difference by getting a great solution into the hands of people who need it. The best way to help your team get there is to know what’s happening during their sales calls.

Don’t let human limitations get in the way of your goals.


Your visibility is always limited.

You can’t be on every call any more than you can listen to every recording.

  • Meanwhile, the notes your team leaves (when they leave them) are biased and incomplete.
  • You shouldn’t be left in the dark, unable to make use of the insights being gained during these calls.

But what other option is there? You’ve already done everything humanly possible.


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Artificial intelligence helps you push past your limits.

Traq.ai grants you the superpower to be everywhere all at once.

It records every call, analyzes every word and phrase, and finds all of the signals that reveal what your buyers want.

It takes the collective experience of your entire team and mines actionable insights you can use to coach them to superhuman success.

And with AI gathering massive troves of data from your conversations, it’s possible to generate something else…

It’s possible to create objective, unbiased systems for scoring your calls.

  • The Call Score shows the call’s overall potential for closing the deal.
  • The Buyer Sentiment Score measures the interest level of the buyer.

You’ll never need to hear the words, “I think it went ok,” again. Instead, you’ll make realistic sales forecasts and strong strategic decisions about where to focus your team’s efforts.

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Give your team a super-powered advantage over the competition.

We don’t want you to pay for this solution until you can see its impact first hand.

Click here to try Traq.ai for free. And watch this short demo to see how easy it is for any team member to use.

Neither you nor your team needs to guess what works from here on out. Instead, you’ll bestow every rep with the power to understand your buyers like never before.

Meet Our Team

There had to be a better way.

After more than 25 years spent leading sales teams, our founders were frustrated by how difficult it was to coach up a sales team and affect performance.

Visibility was the core problem to solve, and we could see what was needed: a sales solution that would: demystify buyer behavior, illuminate opportunities and risks, and store actionable intel and follow-up tasks in one location.

It didn’t exist, so we built it.

Traq.ai Leadership

Adam Rubenstein

Chief Executive Officer

Adam Rubenstein is a born problem-solver, serial entrepreneur, and seasoned sales leader. Adam has built and managed teams of all sizes, including in complex enterprise sales environments. Adam’s vision when co-founding Traq.ai is to solve a longstanding problem: a lack of visibility into the sales conversation.

Traq.ai is Adam’s fourth company. Other companies Adam co-founded include MotionPoint Corp., now a leader in website globalization, where Adam achieved $42MM annual revenue (of which $18MM+ recurring). Adam holds 19 technology patents associated with proxy-based website translation. Previously, Adam co-founded Convenience Products Corporation, which created a market for the then-new products of prepaid calling cards and prepaid wireless. Adam’s expertise also includes overseeing cost-effective, scalable delivery processes for data management.

Adam holds a bachelor’s degree from The Colorado College and an MBA from The Wharton School of Business.

Pete Rice

Chief Technology Officer

Peter Rice has a passion for finding elegant solutions to complex problems. At Traq.ai, Peter works behind the scenes designing a world-class AI engine and building a robust platform that will support our customers’ needs for years to come.

Prior to Traq, Peter co-founded the Cleveland-based technology firm Webtego, Inc. where he designed and developed sophisticated IT systems for companies of all sizes in a wide range of industries, including e-commerce, manufacturing, transportation, logistics and financial services.

Peter brings more than 25 years of software development, web technology, IT infrastructure and business management expertise to his role at Traq.

Chris Rice

Chief Experience Officer

Chris Rice’s mission is to create a fantastic experience for Traq.ai users. He combines a deep understanding of applied marketing and user behavior with a vision of making every feature simple and intuitive.

Before Traq, Chris was partner and lead designer at Webtego, Inc. where he oversaw the UI/UX design and coding of every product the company produced, including marketing and e-commerce websites, B2B portals, and corporate intranets. Chris managed client relationships and collaborated with branding, marketing, advertising, and SEO/SMM partners to devise and implement strategies on behalf of clients.

Now, Chris is contributing his design vision and decades of user experience to collaborate on a platform that is changing the world of sales.

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View a brief demo of Traq.ai

We’ll give you a tour of our features and show you how easy it is for any insurance professional to use.

Learn more about AI-augmented sales.

Improve Your Sales Career With Continuous Learning

Improve Your Sales Career With Continuous Learning

No matter your job or career level, opportunities to learn are everywhere. Keeping your skills sharp boosts your professional success and your personal satisfaction - and conversation intelligence can help you upgrade your skills faster.
Connect With Buyers, Improve Your Sales

Connect With Buyers, Improve Your Sales

Good sales technology makes you more efficient; great sales technology also improves your relationship ...
The official cheatsheet for a more effective initial lead sales call

The official cheatsheet for a more effective initial lead sales call

MQLs (Marketing Qualified Leads) are a useful type of lead that results from marketing activities and automation, but to convert these leads into solid opportunities, it’s important to spend time preparing and researching the buyer.

Call Recording

Record everything your buyer wants and needs to build trust and maximize wins.

Conversation Intelligence

Get the knowledge you need to improve productivity, effectiveness, and win rates.

AI Note-Taking

Eliminate manual notes, build trust with customers and prospects, and increase wins.

Pipeline Visibility

Know which deals are likely to close (and when) to build fact-based revenue projections.

Sales Enablement

Use actual voice-of-customer data to create impactful sales enablement materials and inform your go-to-market strategies.

Sales Leaders

Ultimate clarity for every deal.

Sales Reps

Simplify the sale. Win more deals.


Optimize sales and revenue.


Better listening. Better results.

B2B Insurance

Empower your insurance business

Become a Better Sales Coach

Get the Whitepaper.