Capture Customer Needs More Accurately and Deliver the Right Solutions

Lamatic was initially working without TRAQ, but they have now integrated it into their workflow. Before using TRAQ, Lamatic was manually taking notes during their discovery calls with potential customers. This process was time-consuming and often led to missed or inaccurate information. With TRAQ, Lamatic is now able to capture customer insights in real-time without the need for manual note-taking. This has allowed them to more effectively understand their customers’ needs and tailor their product offerings accordingly.

Lamatic has found the most value from TRAQ in two main areas. Firstly, they have been able to capture customer needs and requirements more accurately, ensuring that they can deliver the right solutions to their customers. Secondly, TRAQ has facilitated collaboration and decision-making within Lamatic’s team. By sharing call recaps and analysis, they are able to involve the right stakeholders and move opportunities forward more efficiently.

Lamatic has been impressed with the seamless integration of TRAQ into their workflow. The product has been easy to use, and they have not encountered any technical issues. They have also appreciated the support and ongoing updates from the TRAQ team.

Looking ahead, Lamatic sees potential for further use cases with TRAQ. They are particularly interested in leveraging the AI capabilities to enhance their sales coaching process and gain deeper insights from customer conversations. Additionally, they are considering using TRAQ for vendor calls and other types of meetings to capture valuable information and evaluate outcomes.

Overall, Lamatic highly recommends TRAQ to other businesses. They believe that TRAQ can help companies unlock the value of their conversations and make more informed decisions based on real-time insights. By implementing TRAQ, businesses can improve their customer interactions, enhance collaboration, and drive better outcomes.