Conversation Intelligence, Reinvented
Your forecast is fiction.
Your CRM only knows what got typed in.
TRAQ turns every customer conversation into structured data. One clean AI layer feeding your CRM, your forecasts, your coaching. What actually happened. What your top performers do right. Codified. Repeatable.
5-7 hrs
saved per rep, per week
5 Years
350+
the problem, solved
Four blind spots costing you revenue, and how TRAQ closes each one.
For VPs of Sales and Directors of Revenue Operations, the hardest part of scaling a team isn’t finding more pipeline. It’s knowing what’s really happening in the deals you already have. Here’s where visibility breaks down, and what TRAQ does about it.
Inconsistent
Coaching
Top reps figure it out. Everyone else guesses, and performance stays uneven across the team.
With TRAQ: Your top performers’ calls become a coaching library every rep learns from.
Blind Spots in
Every Deal
You find out a deal is at risk after it has gone dark, not while there’s still time to save it.
With TRAQ: Risk signals get flagged while the deal is still alive, not after it’s lost.
Hours Lost to
Admin Work
Notes, follow-ups, and CRM updates eat into the time your reps should be spending on the phone.
With TRAQ: Notes, follow-up drafts, and CRM sync happen automatically. Hours back every week.
Deals That Go
Quiet
Objections and buying signals get missed in the moment, and nobody goes back to review the tape.
With TRAQ: Every call is scored, and the moments worth reviewing come straight to you.
why traq?
Build a scalable, personalized coaching system with TRAQ.
Frequent, personalized coaching backed by real conversation data, at a scale no manager could deliver alone. This is how repeatable sales success gets built, deal after deal, rep after rep.
Make Fact-Based Decisions
Monitor sentiment, follow-up cadence, and objection trends across every prospect and every rep, not just the deals you happen to sit in on.
Gain Fresh Insight Into Team Effectiveness
Are they talking more than they’re listening? Asking open-ended questions? Following up when it counts? Now you’ll know.
Coach at Scale
Proven best practices from your top performers become a self-guided coaching library, giving every rep, not just your top performers, a clear path to improvement.
traq vs. the alternatives
Why revenue teams are switching from legacy conversation intelligence platforms
Legacy conversation intelligence tools were built for enterprise procurement cycles, not fast-moving sales orgs. TRAQ was built to get you live in days, coach every rep automatically, and prove ROI from month one.
| Capability | Other Platforms | TRAQ |
|---|---|---|
| Time to go live | Weeks of implementation & training | Live in under a day |
| Pricing model | Opaque, enterprise-only contracts | Transparent, per-user pricing |
| Coaching depth | Analytics dashboards, limited coaching workflows | Built-in coaching library, scorecards & role play |
| Mobile & in-person capture | Video-call focused | Mobile app captures in-person & cell calls too |
| AI follow-up & action items | Manual review required | Auto-drafted, auto-assigned |
| Contract terms | Multi-year commitments | No long-term contract required |
prove the investment
The ROI you should expect from conversation intelligence
Conversation intelligence pays for itself fast when it drives real coaching action, not just dashboards nobody opens. Here’s the impact revenue teams typically see within the first two quarters.
Payback Period
average time to positive ROI once teams operationalize coaching workflows.
Win Rate
28% increase in win rate for teams that put weekly, AI-assisted coaching into practice.
Faster Ramp
New reps reach full productivity 33% faster with call libraries and guided role play.
Time Reclaimed
5 to 7 hours per rep, per week, reinvested directly into selling instead of admin work.
Save hours. every week.
Save hours of work. Every salesperson. Every week.
Let TRAQ handle the administrative heavy lifting so your team can focus on what actually moves revenue: converting prospects into happy, long-term clients.
Call Recording & Transcription
Every call is automatically recorded and transcribed, capturing every word, every detail, every time.
Call Summaries, Action Items & Next Steps
Get the transcript, notes, and recommended next steps the moment the call ends. No typing required.
CRM & Calendar Integration
Recordings and summaries attach automatically to the right prospect record. No manual data entry, ever.
strategy & integration
Put conversation intelligence to work,
without disrupting how your team already sells
TRAQ layers into your existing stack and cadence, so adoption happens naturally instead of becoming another initiative reps resist.
01
Capture Every Conversation
Calls, video meetings, and in-person conversations are recorded and transcribed automatically, wherever selling happens.
02
Surface the Signal
AI flags objections, competitor mentions, sentiment shifts and buying signals across every deal, not just the ones you sit in on.
03
Coach in the Flow of Work
Managers deliver targeted feedback with scorecards and clips, and reps practice with role play built from real calls.
04
Sync & Act
Summaries, action items and next steps push straight into your CRM, so pipeline stays current without manual entry.
protect your pipeline
Close more opportunities. Retain more clients.
Empower your team to follow up intelligently on every single opportunity, so nothing falls through the cracks between now and close.
Uncover Revenue in Every Conversation
TRAQ monitors sales conversations for red flags based on the words and phrases that matter most to your business.
Take Timely, Intelligent Action
Action items are automatically identified and follow-up emails are automatically drafted, so momentum never stalls.
Identify Points of Failure
When a deal falls through, get insight into why it happened, so you can prevent it from happening again.
everything you need
TRAQ Features Include...
In addition to call recording and transcription:
- Mobile app for in-person meetings
- Automated action items
- Conversation analytics
- Calendar integrations
- CRM & conferencing integrations
- Private sales coaching library
- Customizable business intelligence
- Mobile app for in-person meetings
- Automated action items
- Conversation analytics
- Calendar integrations
- CRM & conferencing integrations
- Private sales coaching library
- Customizable business intelligence
customer success stories
Real Results From Real Revenue Teams
GTM leaders across industries use TRAQ to close more deals and build sales teams that keep winning.
The Rector Group
Todd Thibodeaux transformed The Rector Group by integrating TRAQ, improving forecasting accuracy, streamlining sales processes, and strengthening team accountability.
Lamatic
Lamatic moved from manual note-taking to a streamlined workflow, increasing accuracy and helping the team understand customer needs like never before.
Direct Connection
Using TRAQ’s Zoom integration, Direct Connection’s team became better listeners and closed more business, faster.
trusted by sales leaders
TRAQ is like having a legendary coach in every sales call. It helps our team read the field, adjust strategy, and put points on the board. It’s a game changer for building stronger sales teams that close more deals.
simple, transparent pricing
Here's what you get
- Call recording & transcription.
- Calendar & CRM integration.
- 5 to 7 hours saved per salesperson, per week.
- Customized coaching resources.
- Conversation intelligence & insights.
- Unlimited 'Ask Ava' queries.
Starting at $39 per user
frequently asked questions
We'll clear up all your concerns
Why should we trust TRAQ?
TRAQ has been providing AI-enhanced sales enablement since 2021, before AI was part of everyday conversation. Since then, we’ve helped hundreds of clients close millions in sales.
How much will it cost?
TRAQ costs less per month than your average sales rep spends on lunch, and it can save that rep 5 to 7 hours a week. That’s more time for calls, more time for closing.
