Call recording creates archives. Conversation intelligence creates action. If your team is generating thousands of calls a month and nobody is listening to them, you're not missing a tool. You're missing visibility. Conversation intelligence automatically scores...

Sales does not happen in one place. Your sales intelligence should not either. TRAQ’s Desktop Recorder and Mobile App capture conversations no matter how or where they occur. Salespeople do not sell in one place. They meet with buyers on Teams, Zoom, and Google Meet....

Adam Rubenstein, CEO of TRAQ, makes one central argument: your sales conversation data is valuable, but it's trapped inside an application most of your company never opens. Here's the core problem he's solving: TRAQ already analyzes sales calls well. But the insights...

Your CRM shows you the deal. Your conversations tell you the truth. TRAQ analyzes what buyers actually say so sales leaders can see which deals are moving, which are stalled, and why, without adding more fields or relying on memory.There's something slightly strange...

“It's difficult to manage what you cannot measure.” I learned that lesson the hard way. I cofounded my last company and helped build it from the ground up. Eventually, our sales organization grew to approximately 125 people. Every quarter, our Board of Directors would...