CEO Interviewed on ‘The Sales Lab’ Podcast

by Jul 15, 2022Sales Management, Podcast

Adam Rubenstein, CEO and Dr. Willy Bolander, The Sales Lab podcast host and business professor at FSU, have a lighthearted conversation covering the sales profession, entrepreneurship, and the great potential of AI for sales and beyond. CEO Interviewed on 'The Sales Lab' Podcast 1

“Build it and they do not come”

Long ago, Adam learned the sales motto “Build it and they do not come”. Meaning, that no matter how incredible your product is, people aren’t automatically going to line up at the door to buy it. That’s why sales is so important.

Tackling a big sales problem

After decades as a sales leader, facing the same challenge over and over again, Adam founded Traq365 (now to solve that problem. This longstanding problem is a lack of visibility – into the sales conversation and, by extension, into the sales pipeline.

Sales leaders need more insights

In companies everywhere, sales leaders don’t know much about the content of sales calls. Therefore they don’t objectively grasp what’s going on with each sales opportunity and can’t see precisely what issues the team is facing.

Automating and updating processes with AI

The problem is that before there hasn’t been an easy way to automatically capture all the insights contained in meetings with buyers.

Sales reps are instructed to engage the buyer, build trust, present effectively, listen actively, and, at the same time, take comprehensive meeting notes to enter into the CRM.

Obviously, manual notes are neither practical nor good enough to grasp all the details and complexity in these calls.

Capture and analyze sales conversations, grow your sales

This all changes through the use of to record, transcribe, analyze and summarize sales conversations. Because AI together with machine learning and natural language processing are very effective in analyzing the sales dialogue, there is no more missing information.

Listen to the full 21-minute episode to discover exactly how and why the advanced technology behind (including AI, Machine Learning, and Natural Language Processing) will transform the way you do sales.

Dr. Willy Bolander is a business professor at Florida State University and podcast host inspiring a new generation of sales pros. Connect with Willy on LinkedIn or check out his website –

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Call Recording

Record everything your buyer wants and needs to build trust and maximize wins.

Conversation Intelligence

Get the knowledge you need to improve productivity, effectiveness, and win rates.

AI Note-Taking

Eliminate manual notes, build trust with customers and prospects, and increase wins.

Pipeline Visibility

Know which deals are likely to close (and when) to build fact-based revenue projections.

Sales Enablement

Use actual voice-of-customer data to create impactful sales enablement materials and inform your go-to-market strategies.

Sales Leaders

Ultimate clarity for every deal.

Sales Reps

Simplify the sale. Win more deals.


Optimize sales and revenue.


Better listening. Better results.