While organizations are spending ample resources on tying the abundance of digital data to marketing efforts and media strategies, they’re not applying the same resources toward leveraging that data in their sales organization.
Saddled with big expectations for his team but a limited (some said laughable) budget, he needed to identify lower-salaried players who could get on base with equal or greater frequency than the expensive players that he could not afford.
Deals are driven by details. The conversation you had with a prospect about their shifting business challenges, or the customer service issue that surfaced in your last meeting that’s putting revenue at risk.
imagine using AI to analyze the mountains of sales documents you have and summarize them, helping you more easily find what you’re looking for later – especially when your boss asks about notes from a meeting several months ago, or a prospect analysis you did last year.
Machines learn because humans teach them, and artificial intelligence is no different. For any AI to really excel, it needs users at the helm to help “teach” it, and some need initial data sets from human teams to help train the algorithms and analysis.