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The official cheatsheet for a more effective initial lead sales call

MQLs (Marketing Qualified Leads) are a useful type of lead that results from marketing activities and automation, but to convert these leads into solid opportunities, it’s important to spend time preparing and researching the buyer.

Customer Spotlight: Digital Agency Uses for More Than Sales

Find out how a successful digital marketing agency is making the most of the platform, using it for sales, customer success, team collaboration, and more. CEO Interviewed on ‘The Sales Lab’ Podcast Part 3

“What Problem Will You Solve?” is the central question in Episode 3 of The Sales Lab Podcast interview with Adam Rubenstein and Willy Bolander CEO Interviewed on ‘The Sales Lab’ Podcast Part 2

In this episode, Adam and Willy discuss: is sales an art, a science, or both? How can salespeople improve? How can coaches do better?

Boost Your CRM With an AI for Sales Integration

CRMs are essential to businesses today. AI for Sales, is now growing in popularity to become just as important to sales teams. And when you integrate AI for Sales into your CRM, you make it more powerful. CEO Interviewed on ‘The Sales Lab’ Podcast

Adam Rubenstein, CEO and Dr. Willy Bolander of The Sales Lab podcast have a nice chat about sales and the role of AI in its evolution

Call Recording Best Practices and Guidelines

Call recording is the first step toward improving sales performance for any B2B company that conducts much of its business over the phone. Here’s what you should know about B2B call recording and best practices.

The Ultimate Guide to Conversation Intelligence

Curious about conversation intelligence? This comprehensive guide provides everything you need to understand CI and why you should adopt it.

Reasons Why You Should Use Call Recording Software

Are you wondering about the benefits of call recording software for sales calls? Read on to learn everything you need to know.

AI for Sales Helps You Solve Your Biggest Challenges

Most sales teams today are facing two common and frustrating challenges. Finally, AI for sales provides the solution to fix them for good.

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Call Recording

Record everything your buyer wants and needs to build trust and maximize wins.

Conversation Intelligence

Get the knowledge you need to improve productivity, effectiveness, and win rates.

AI Note-Taking

Eliminate manual notes, build trust with customers and prospects, and increase wins.

Pipeline Visibility

Know which deals are likely to close (and when) to build fact-based revenue projections.

Sales Enablement

Use actual voice-of-customer data to create impactful sales enablement materials and inform your go-to-market strategies.

Sales Leaders

Ultimate clarity for every deal.

Sales Reps

Simplify the sale. Win more deals.


Optimize sales and revenue.


Better listening. Better results.