The Missing Middle of Sales Management

Sales leaders are great at measuring activity (calls, emails, meetings) and outcomes (wins, losses, revenue). What they consistently miss is everything in between: how well their reps actually sell. Adam Rubenstein, CEO of TRAQ, calls this "the missing middle." Two...

Conversation Intelligence vs Call Recording:
What Actually Moves Revenue

Call recording creates archives. Conversation intelligence creates action. If your team is generating thousands of calls a month and nobody is listening to them, you're not missing a tool. You're missing visibility. Conversation intelligence automatically scores...

Some of Your Most Important Sales Conversations Never Make It Into Your Tech Stack

Sales does not happen in one place. Your sales intelligence should not either. TRAQ’s Desktop Recorder and Mobile App capture conversations no matter how or where they occur. Salespeople do not sell in one place. They meet with buyers on Teams, Zoom, and Google Meet....

Your Conversations Shouldn’t Live in an Application

Adam Rubenstein, CEO of TRAQ, makes one central argument: your sales conversation data is valuable, but it's trapped inside an application most of your company never opens. Here's the core problem he's solving: TRAQ already analyzes sales calls well. But the insights...

How Conversation Intelligence Improves Sales Pipeline Visibility

Your CRM shows you the deal. Your conversations tell you the truth. TRAQ analyzes what buyers actually say so sales leaders can see which deals are moving, which are stalled, and why, without adding more fields or relying on memory.There's something slightly strange...
Coaching Sales Reps: Strategies for Success

Coaching Sales Reps: Strategies for Success

If you want to build a high-achieving sales team that crushes their targets, effective sales coaching is the way to go. In today's competitive business world, just managing your sales reps isn't enough. You’ve got to roll up your ...
Unlocking the Potential of One More Sale with TRAQ

Unlocking the Potential of One More Sale with TRAQ

In the fast-paced and competitive world of sales, the impact of closing just one more deal can be far-reaching. Not only does it contribute to the bottom line, but it also serves as a powerful motivator for sales professionals, ...
Mastering the Art of Guiding Buyers Along the Sales Journey

Mastering the Art of Guiding Buyers Along the Sales Journey

In the fast-paced world of sales, there is one challenge that consistently perplexes sales teams: how to effectively move deals forward. Picture this scenario: a salesperson engages in a productive conversation with potential buyers, ...
Mirror Great Performance to Transform Your Sales Team

Mirror Great Performance to Transform Your Sales Team

As a sales leader, you navigate your team through the challenging world of targets and expectations. It's frustrating when your team underperforms, and traditional coaching methods yield only marginal improvements. The key question ...
AI in Sales: Actually Useful CRMs

AI in Sales: Actually Useful CRMs

Nigel Edelshain of Sales 2.0 interviews Adam Rubenstein – CEO and Co-Founder of TRAQ – to gain his insights into using AI to boost sales efficiency and performance.
Improve Your Sales Career With Continuous Learning

Improve Your Sales Career With Continuous Learning

No matter your job or career level, opportunities to learn are everywhere. Keeping your skills sharp boosts your professional success and your personal satisfaction - and conversation intelligence can help you upgrade your skills faster.
Connect With Buyers, Improve Your Sales

Connect With Buyers, Improve Your Sales

Good sales technology makes you more efficient; great sales technology also improves your relationship with customers and prospects. If you’re talking to plenty of people every day but not enough of those conversations turn ...
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