TRAQ’s CEO Interviewed on ‘Driving B2B Sales Revenue Podcast’
Listen to our Founder and CEO, Adam Rubenstein, speak with David Masover from “The Driving B2B Sales Revenue Podcast” about AI and the future of sales. Listen to the episode here.
During the conversation, Adam explains how our AI makes it possible to convert conversations into structured data that empower reps and leaders to make better sales decisions … and win more business.
Learn more about David Masover at his website, where you can learn about his sales consultancy and find links to the books he’s written.
David is also on LinkedIn.
Keep Learning

How Can Sales Managers Leverage Conversation Intelligence Data?
Sales managers build forecasts on rep optimism and diagnose stalled deals by guessing. Conversation intelligence changes this by capturing what actually happens in buyer conversations. Learn how to use conversation data to forecast more accurately, diagnose why deals really stall, and replicate what your top performers do differently.

What ROI Should You Expect from Conversation Intelligence Software?
Most sales leaders struggle to justify conversation intelligence investments beyond "it seems useful." This guide cuts through vendor promises to show you what realistic ROI looks like, which metrics actually matter, and how to calculate expected returns based on efficiency gains you can track.

The Ultimate Guide to Conversation Intelligence: What It Is, How It Works, and Why Sales Teams Need It
Cut through the jargon of "conversational AI" and "analytics." This comprehensive guide explores how conversation intelligence transforms raw sales calls into structured insights, helping revenue teams scale coaching, ensure methodology adherence, and leverage buyer-centric data to improve win rates by up to 28%.
No results found.
